Beyond Mirrors

Physique a Fitness Studio, launching new locations in Riyadh, sought to ignite interest and drive subscriptions through a distinct promotional video. The challenge of mirrored classes prompted a creative solution: filming in an industrial setting to effectively showcase their innovative training methods and facilities.

Approach

• Creative Solution: Overcame filming challenges by selecting an industrial location that complemented the intensity and uniqueness of Physique’s training programs.

• Video Production: Produced a dynamic promotional video highlighting Physique’s comprehensive facilities and robust training methods, avoiding the mirrored studio constraints.

• Social Media Strategy: Launched a targeted social media campaign to distribute the video, focusing on engaging potential subscribers in Riyadh.

Results

• The promotional video generated significant engagement and positive feedback, enhancing brand recognition.

• Traffic to Physique’s website increased, with a notable uptick in inquiries about their programs and membership options.

• Subscriptions increased by 80% in the first month following the video’s release, demonstrating the effective reach and appeal of the campaign.

Conclusion

Physique Fitness Studio’s strategic promotional video successfully navigated production challenges to spotlight their state-of-the-art offerings. This not only expanded their market presence but also significantly boosted subscription rates, affirming the power of innovative video marketing in the fitness industry.